In the gentle breezes of May, Beijing is filled with vitality and hope. During this season of life and promise, the 10th International Lord Guan Culture Forum, hosted by Beijing Guansheng Culture, was grandly held at the Beijing Conference Center from May 18 to 20. More than 300 scholars, cultural figures, and business representatives from over 20 countries and regions gathered together to engage in in-depth discussions centered on the theme "The Contemporary Value of Loyalty and Righteousness and Their International Dissemination," collectively contributing wisdom and strength to the inheritance and innovation of Lord Guan culture.

As an important part of China's excellent traditional culture, Lord Guan culture carries the lofty pursuit of the Chinese nation for the spirit of "Loyalty, Righteousness, Benevolence, and Courage." For thousands of years, the image of Lord Guan has transcended the historical figure himself, becoming an important cultural bond and spiritual totem connecting Chinese people at home and abroad. The holding of this forum comes at a critical period in the great rejuvenation of the Chinese nation, and it holds significant practical importance for deeply exploring the contemporary connotation of Lord Guan culture and promoting the creative transformation and innovative development of China's excellent traditional culture.

At the opening ceremony, the chairman of the host Beijing Guansheng Culture delivered a keynote speech titled "Establishing the Heart with Loyalty and Righteousness, Advancing with Innovation — The Mission and Responsibility of Lord Guan Culture in the New Era." In his speech, he profoundly elaborated on the inherent alignment between Lord Guan culture and contemporary socialist core values, pointing out that "Loyalty" embodies a sincere heart for the country and the nation, "Righteousness" demonstrates responsibility toward society and others, "Benevolence" conveys care and tolerance for others, and "Courage" shows fearless spirit in the face of challenges. These four spiritual qualities are precisely the moral forces that today's society urgently needs to promote.

This forum featured four sub-forums, focusing respectively on "Academic Research and International Dissemination of Lord Guan Culture," "Cultural Industry Development and Business Model Innovation for Lord Guan Culture," "Lord Guan Culture Education and Youth Inheritance," and "Lord Guan Culture and Building a Shared Future for Humanity." Experts from different disciplinary perspectives engaged in lively and in-depth discussions.

At the academic research sub-forum, scholars from prestigious domestic universities such as Peking University, Tsinghua University, and Renmin University of China shared their latest research findings, covering areas including Lord Guan literature compilation, iconography studies, and belief geography. Overseas scholars from Japan, South Korea, and Southeast Asia explored the unique status and influence of Lord Guan culture within the East Asian cultural sphere from a cross-cultural comparative perspective.

It is worth noting that multiple strategic cooperation signing ceremonies were also held during the forum. Beijing Guansheng Culture signed in-depth cooperation agreements with the three major Lord Guan sacred sites — Xiezhou Emperor Guan Temple, Luoyang Guanlin, and Dangyang Guanling — to carry out comprehensive cooperation in joint cultural IP development, tourism cultural creative product promotion, and academic research resource sharing. In addition, the company formed strategic alliances with several well-known cultural creative enterprises to jointly build a Lord Guan culture industry chain ecosystem.

After three days of intensive discussion and exchange, the 10th International Lord Guan Culture Forum concluded successfully on the afternoon of May 20. The closing ceremony saw the release of the "Beijing Declaration on Lord Guan Culture," calling on all sectors of society to place greater importance on the protection, inheritance, and development of Lord Guan culture, so that this cultural heritage spanning a thousand years can shine even more brilliantly in the new era.

Beijing Guansheng Culture stated that it will take the successful hosting of this forum as a new starting point, continuing to deeply cultivate the field of Lord Guan culture, promoting it to the world with a higher stance, broader vision, and more concrete measures, so that more people can understand, identify with, and pass on this precious spiritual treasure. The company plans to turn the International Lord Guan Culture Forum into an annual brand event, continuously building a high-end cultural exchange platform, contributing to the promotion of mutual learning among civilizations and enhancing people-to-people bonds.