The 10th International Lord Guan Culture Forum, hosted by Beijing Guansheng Culture, concluded successfully. Scholars and experts from over 20 countries and regions gathered to explore the contemporary value and international dissemination of Lord Guan culture.
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Beijing Guansheng Culture, together with several universities, launched the "Lord Guan Culture on Campus" series of activities, using lectures, exhibitions, and interactive experiences to help young students deeply understand the spirit of "Loyalty, Righteousness, Benevolence, and Courage."
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The Lord Guan Culture Digital Museum, created by Beijing Guansheng Culture, is now online. Using VR/AR technology to recreate historical scenes, it allows users to immerse themselves in the unique charm of thousand-year-old Lord Guan culture from the comfort of their homes.
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The "Lord Guan Culture Research Yearbook 2025," compiled by the Academic Committee of Beijing Guansheng Culture, has been officially released. It systematically reviews key research achievements over the past year, providing an authoritative reference for the academic community.
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Beijing Guansheng Culture has officially launched the "Overseas Promotion Plan for Lord Guan Culture," which will tell China's stories and spread the spirit of Lord Guan to the world through cultural exhibitions, academic exchanges, and cultural creative exports.
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To protect and pass on the cultural heritage of Lord Guan, Beijing Guansheng Culture and related institutions have launched a training program for intangible cultural heritage inheritors, planning to cultivate 50 professionals in three years to ensure the legacy continues.
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Blending traditional gold foil craftsmanship with modern design aesthetics, the "Loyalty & Righteousness" Premium Collection features the nobility of imperial gold and the sincerity of cinnabar red, creating high-end business gifts. Each piece comes with a unique numbered certificate.
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The new generation Emperor Guan Statue combines precision casting with hand-carving techniques, achieving more detailed and expressive features. A new smart base design supports customized inscription engraving services.
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Designed for business settings, the "The Benevolent" set includes customized Lord Guan cultural bookmarks, gold foil business card holders, and cultural tea sets, redefining high-end corporate gifts with integrity and prestige.
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Covering phone cases, canvas bags, office supplies, home decor and more, these cultural creative products perfectly blend Lord Guan elements with modern lifestyle aesthetics, bringing traditional culture into daily life.
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From material selection to pattern design, from packaging style to exclusive branding, we provide a full-process one-on-one customized service, creating cultural gift solutions that reflect corporate style.
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All products of Beijing Guansheng Culture have successfully passed the ISO9001 quality management system certification, marking international standardization in raw material selection, production process control, and final product inspection.
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At the recently concluded China Cultural Industry Annual Summit, Beijing Guansheng Culture won the 2025 Cultural Innovation Enterprise Award for its outstanding contributions to the modern interpretation of Lord Guan culture.
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Beijing Guansheng Culture signed a strategic cooperation agreement with Xiezhou Emperor Guan Temple in Shanxi. The two parties will cooperate in cultural IP development, tourism文创, and academic research to promote the Lord Guan culture industry.
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The month-long Corporate Culture Month activities concluded successfully. Through themed training, team building, and cultural seminars, the全体员工 further strengthened their identification with and practice of the "Loyalty, Righteousness, Benevolence, Courage" spirit of Lord Guan.
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Beijing Guansheng Culture launched the "Loyalty Education" charity project, donating 500,000 yuan in the first phase to support outstanding students from remote areas, fulfilling corporate social responsibility and spreading the benevolent spirit of Lord Guan culture.
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The new Beijing headquarters of Beijing Guansheng Culture is now in use. The new office space incorporates Lord Guan cultural elements and modern design concepts, providing employees with a more culturally enriching work environment.
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The Chairman of Beijing Guansheng Culture was invited to the China Cultural Industry Summit to deliver a keynote speech on "Commercial Transformation and Innovative Expression of Traditional Culture," sparking widespread attention and discussion in the industry.
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